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Marketing. Distribution of products

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2005; US$ 110.99

    Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...

  • Consumer Insightby

    Kogan Page 2004; US$ 39.95

    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. more...

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2004; US$ 110.99

    The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. more...

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2007; US$ 110.99

    Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. more...

  • Quantifying Consumer Preferencesby

    Emerald Group Publishing Limited 2009; US$ 149.99

    Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometricians. This book presents research on the estimation of demand systems and the measurement of consumer preferences. more...

  • Focused Issue on The Marketing Process in Organizational Competenceby

    Emerald Group Publishing Limited 2005; US$ 118.99

    Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. more...

  • Managing Product Innovationby

    Emerald Group Publishing Limited 2005; US$ 176.99

    What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies. more...

  • Econometric Models in Marketingby

    Emerald Group Publishing Limited 2002; US$ 141.99

    Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing. more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95 US$ 28.99

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...