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Retail trade

Most popular at the top

  • Retailingby Romilly Jones

    Martin Books 2007; US$ 24.95

    In today's complex and ever-changing marketplace, retailing is both an art and a science. To succeed and thrive, retailers must develop and maintain a clear-cut management focus. To build a winning retail strategy' potential retailers should formulate a strategic business and marketing plan backed by viable, practical and easy-to-implement steps... more...

  • Onwardby Howard Schultz; Joanne Gordon

    Wiley 2011; US$ 18.50 US$ 16.65

    In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health,... more...

  • Retail Product Managementby Rosemary Varley

    Taylor and Francis 2013; US$ 64.95

    Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising... more...

  • e-Retailingby Eleonora Pantano; Bang Nguyen; Charles Dennis; Sabine Gerlach

    Taylor and Francis 2004; US$ 68.95

    Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business,... more...

  • Winning At Retailby Willard N. Ander; Neil Z. Stern

    Wiley 2010; US$ 46.00 US$ 40.50

    Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and... more...

  • From Ice Cream to the Internetby Scott A. Shane

    Pearson Education 2005; US$ 27.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise.  This book focuses squarely on the issues and challenges faced by franchisors. Shane answers... more...

  • Franchising & Licensingby Andrew J. Sherman

    AMACOM 2003; US$ 45.00

    Fully revised, completely updated, and still the definitive guide to these great business strategies. more...

  • Franchisingby Jr. Stephen Spinelli; Robert Rosenberg; Sue Birley

    Pearson Education 2003; US$ 34.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built... more...

  • Marketing Your Retail Store in the Internet Ageby Bob Negen; Susan Negen

    Wiley 2010; US$ 29.95 US$ 26.50

    If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships... more...

  • Opportunities in Retailing Careersby Roslyn Dolber

    McGraw-Hill Education 2003; US$ 22.00

    More than 100 "opportunities" for students and job seekers! The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field... more...