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  • Innocentby John Simmons

    Marshall Cavendish International (Asia) Ptd Ltd 2011; US$ 16.79

    Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK’s fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers... more...

  • Sound Brandingby Prof. Dr. Gerhard Gensch; Paul Steiner

    Gabler Verlag 2009; US$ 53.23

    Starke Marken faszinieren. Dabei hat jede Marke ihre eigenen, spezifischen und damit einzigartigen Erfolgsursachen. Da der immaterielle Markenwert bis 50 Prozent und mehr des Unternehmenswertes ausmachen kann, ist das strategische Management von Marken zu einem zentralen Thema in den Führungsetagen vieler Unternehmen geworden. Doch so wie die Marke... more...

  • Lauterkeitsrechtby Karl-Nikolaus Peifer; Ulrich Boesenberg

    De Gruyter 2011; US$ 42.00

    Das Lehr- und Übungsbuch stellt in systematischer Folge sämtliche wichtigen Fallkonstellationen des Lauterkeitsrechts anhand neuerer höchstrichterlicher Entscheidungen dar. Es enthält Prüfungsschemata, Lösungsskizzen und anschauliche Illustrationen. Es eignet sich ideal zur Klausurvorbereitung in der Schwerpunktbereichsprüfung, aber auch... more...

  • The Everything Guide To Writing Copyby Steve Slaunwhite

    F+W Media 2007; US$ 15.95 US$ 14.36

    The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line.... more...

  • 100 Great Copywriting Ideasby Andy Maslen

    Marshall Cavendish 2009; US$ 5.00

    Ideas to inspire anyone to write and develop better and more effective copy. more...

  • The Copywriting Sourcebookby Andy Maslen

    Marshall Cavendish 2009; US$ 17.39

    It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. more...

  • Handbook of Product Placement in the Mass Mediaby Mary-Lou Galician

    Taylor and Francis 2013; US$ 62.95

    Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and... more...

  • Complete B2B Online Marketingby William Leake; Lauren Vaccarello; Maura Ginty

    Wiley 2012; US$ 39.99 US$ 34.99

    Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.... more...

  • Evangelist Marketingby Alex L. Goldfayn

    BenBella Books, Inc. 2012; US$ 24.99

    In Evangelist Marketing , Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech... more...

  • Waking the Giantby Peter Steidl

    Wiley 2012; US$ 34.95 US$ 30.99

    Brand maturity is not inevitable. Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands. This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand.... more...