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Advertising

Most popular at the top

  • Work for Yourselfby Matt Avery

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Praxishandbuch Corporate Magazinesby Walter Freese; Michael Höflich; Ralph Scholz

    Gabler Verlag 2012; US$ 39.70

    Corporate Magazines sind Botschafter: Je besser Inhalte und Umsetzung, desto besser nachweislich die Marketingwirkung. Der Anspruch der Herausgeber war es, ein Standardwerk zu schaffen, das alle Aspekte des Corporate Publishing im Magazinbereich beleuchtet ob Print, online oder mobil. Im Werk kommen Spezialisten, Wissenschaftler und Fachautoren aus... more...

  • Advances in Advertising Research (Vol. III)by Tobias Langner; Shintaro Okazaki; Martin Eisend

    Gabler Verlag 2012; US$ 106.30

    ​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly... more...

  • Advertising Organizations and Publicationsby John Philip Jones

    SAGE Publications 2000; US$ 46.00

    John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry... more...

  • The Advertising Businessby John Philip Jones

    SAGE Publications 1999; US$ 90.00

    This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations... more...

  • International Advertisingby John Philip Jones

    SAGE Publications 1999; US$ 62.00

    In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts... more...

  • How Advertising Worksby John Philip Jones

    SAGE Publications 1998; US$ 78.00

    John Philip Jones, bestselling author of What's in a Name? and When Ads Work , has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and... more...

  • The Ultimate Secrets of Advertisingby John Philip Jones

    SAGE Publications 2001; US$ 63.00

    This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained... more...

  • The SAGE Handbook of Advertisingby Gerard J. Tellis; Tim Ambler

    SAGE Publications 2007; US$ 93.00

    Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. more...

  • Why It Sellsby Marcel Danesi

    Rowman & Littlefield Publishers 2007; US$ 33.00

    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts,... more...