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  • Getting Started with Crowdfund Investing In a Day For Dummiesby Sherwood Neiss; Jason W. Best; Zak Cassady-Dorion

    Wiley 2012; US$ 4.99 US$ 4.39

    Getting Started with Crowdund Investing In a Day For Dummies shows small business owners what they can do now to prepare for crowdfund investing since the signing of the 2012 JOBS Act into law.  It includes an overview of how crowdfunding came about; the steps you can take to get ready for CFI  once it is available, and ways you can... more...

  • Virtuelle Stimuli für Kundentests im Innovationsprozessby Philipp Rode

    Springer Fachmedien Wiesbaden 2012; US$ 52.60

    Die Techniken und Methoden des Virtual Engineering bieten die Chance auf frühzeitig verfügbare, realistische Produktdarstellungen. Zur Nutzung dieses Potentials stellt Philipp Rode eine Methode für die systematische Erstellung virtueller Prototypen und ihren Einsatz als virtuelle Stimuli in Kundentests in der Frühphase des Innovationsprozesses vor.... more...

  • Markensoziologische Werbungby Oliver Carlo Errichiello

    Springer Fachmedien Wiesbaden 2012; US$ 52.60

    In den letzten Jahren sind zahlreiche Publikationen zu einer Soziologie der Marke entstanden. Allerdings findet sich keine Arbeit, die sich mit der markensoziologischen Werktheorie auseinandersetzt. Der Autor zeigt den Stand der Forschung auf und entwickelt am Beispiel der Fiat Werbung in Deutschland eindeutige Parameter um eine Werbung in ihrer Resonanz... more...

  • Fusionby David Taylor

    Ecademy Press Ltd 2011; US$ 14.99

    Fusion is effective business communications in the social media age. Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? And want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book. The development of modern websites, the appearance... more...

  • Create, Convince, Connectby Jorg Dietzel

    Marshall Cavendish 2008; US$ 19.99

    Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across.Also featured are observations... more...

  • Advertisers at Workby Tracy Tuten

    Apress 2012; US$ 23.32

    “Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” — Mark Tungate , author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We... more...

  • Informationssuche und Online Word-of-Mouthby Jonas Reichelt

    Springer Fachmedien Wiesbaden 2013; US$ 52.60

    Neben der klassischen mündlichen Kommunikation hat sich Online Word-of-Mouth als öffentlicher produktbezogener Austausch von Konsumenten über das Internet etabliert. Diese Kommunikation wurde im Marketing primär bezogen auf Marken-Communities untersucht. Jonas Reichelt untersucht, welche weiteren Gründe neben dem Community-Bezug Konsumenten motivieren,... more...

  • Advertising Today and Tomorrow (RLE Advertising)by W.A. Evans

    Taylor and Francis 2013; US$ 47.95

    Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great... more...

  • The Economic Implications of Advertising (RLE Advertising)by Otto John Firestone

    Taylor and Francis 2013; US$ 47.95

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The... more...

  • The Economics of Advertising (RLE Advertising)by Frederic Wilfred Taylor

    Taylor and Francis 2013; US$ 47.95

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.... more...