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Advertising

  • 100 Great Copywriting Ideasby Andy Maslen

    Marshall Cavendish 2009; US$ 5.00

    Ideas to inspire anyone to write and develop better and more effective copy. more...

  • 2013by De Gruyter

    De Gruyter 2012; US$ 280.00

    Das Bayerische Jahrbuch verzeichnet Behörden, Ministerien, Körperschaften und mit ihnen verbundene Einrichtungen des öffentlichen Lebens im Freistaat Bayern: Behörden und Dienststellen der staatlichen und kommunalen Verwaltung die Gerichtsbarkeit Interessenverbände und andere Organisationen aus Politik, Wirtschaft, Wissenschaft,... more...

  • Abwechslungsbedürfnis und Werbewirkungby Prof. Dr. Hartwig Steffenhagen; Christian Frédéric Dechêne

    Deutscher Universitätsverlag 2007; US$ 54.58

    Christian Dechêne untersucht, wie sich das Abwechslungsbedürfnis von Konsumenten auf ihre Reaktion auf unterschiedlich gestaltete Werbemittel auswirkt. Anhand eines in der Aachener Innenstadt mit 650 Probanden durchgeführten Experiments zeigt er, dass das Abwechslungsbedürfnis die zugrunde gelegten Wirkungskriterien durchweg - wenn auch unterschiedlich... more...

  • Adlandby Mark Tungate

    Kogan Page 2013; US$ 27.68

    Explore the advertising landscape from a global perspective. more...

  • Advances in Advertising Research (Vol. 1)by Ralf Terlutter; Sandra Diehl; Shintaro Okazaki

    Gabler Verlag 2010; US$ 54.58

    The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book. more...

  • Advances in Advertising Research (Vol. III)by Tobias Langner; Shintaro Okazaki; Martin Eisend

    Gabler Verlag 2012; US$ 106.30

    ​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly... more...

  • Advances in Advertising Research (Vol. IV)by Sara Rosengren; Micael Dahlén; Shintaro Okazaki

    Springer Fachmedien Wiesbaden 2013; US$ 106.30

    ​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The... more...

  • Advances in Advertising Research (Vol. V)by Ivana Bušljeta Banks; Patrick De Pelsmacker; Shintaro Okazaki

    Springer Fachmedien Wiesbaden 2014; US$ 67.32

    Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly... more...

  • Advertisers at Workby Tracy Tuten

    Apress 2012; US$ 23.32

    “Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” — Mark Tungate , author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We... more...

  • Advertisingby Iain MacRury

    Taylor and Francis 1998; US$ 34.95

    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide... more...