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  • E-Leadersby Peter S. Cohan

    Wiley 2002; US$ 12.99 US$ 11.69

    Fast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from... more...

  • Competitive Intelligenceby Jim Underwood

    Wiley 2001; US$ 22.00 US$ 19.80

    Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligent businesses, including... more...

  • E-Businessby Michael J. Cunningham

    Wiley 2002; US$ 12.99 US$ 11.69

    Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon Examples and lessons from some of the world's most successful... more...

  • Marketing Expressby John L. Mariotti

    Wiley 2001; US$ 12.99 US$ 11.69

    Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from... more...

  • E-Marketingby Steve Shipside

    Wiley 2001; US$ 12.99 US$ 11.69

    Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers,... more...

  • Technology Managementby Amy Zuckerman

    Wiley 2002; US$ 12.99 US$ 11.69

    Fast track route to managing technology Covers the key areas of technology management from knowing which technology trends count and managing technology change, to devising the right level of technology training and and selecting technologies that match your business strategy. Examples and lessons from some of the world's most successful businesses,... more...

  • Reputation Managementby Gerry Griffin

    Wiley 2001; US$ 22.00 US$ 19.80

    Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan Examples and lessons from some of the world's most successful businesses,... more...

  • The Balanced Scorecardby Nils-Gö Olve; ran; Sjö; Anna strand

    Wiley 2001; US$ 12.99 US$ 11.69

    Fast track route to understanding and implementing the balanced scorecard in your business Covers the key aspects of the balanced scorecard, from basing the balanced scorecard on the company's strategy and relating it to existing control systems to setting goals and monitoring progress Examples and lessons from some of the world's most successful... more...

  • Future Proofingby David Birchall; George Tovstiga

    Wiley 2002; US$ 12.99 US$ 11.69

    Fast track route to understanding and managing the future. Covers all the key aspects of future proofing, from identifying alternative scenarios and tracking technology change to developing a blueprint for action and communicating it within the organization Examples and lessons from benchmark businesses, including ABB, Shell and Anglo American,... more...

  • Managing Diversityby Roger Cartwright

    Wiley 2001; US$ 12.99 US$ 11.69

    Fast track route to mastering all aspects of managing a diverse workforce Covers all the key techniques for managing diversity successfully, from motivating all parts of the workforce to techniques for avoiding stereotyping, and from managing the multilingual organization to using technology Examples and lessons from some of the world's most... more...