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Pharmaceutical industry

Most popular at the top

  • The 15 Ounce Poundby Joseph R. Pietri

    Trine Day 2014; US$ 11.99

    In the United States, cannabis is currently illegal, but this book investigates how big pharmaceutical companies are looking at an end-game of legality—controlled by them. It examines how the Amsterdam scene has been transformed; how home growers have been manipulated into using inferior techniques; and how companies, with help from the Drug Enforcement... more...

  • Pharmaceutical Pricing Policies in a Global Marketby OECD Publishing

    Organisation for Economic Co-operation and Development 2008; US$ 70.00

    Pharmaceutical policy making raises particular challenges in reconciling key objectives for health policy, such as ensuring affordable access to the latest effective drugs, with other important policy considerations, such as providing support to a valuable national industry. Unusually among health policy issues, it also raises international considerations... more...

  • Innovation and Commercialisation in the Biopharmaceutical Industryby Bruce Rasmussen

    Edward Elgar Publishing 2010; US$ 40.00

    Addresses the implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. This book shows that while traditional pharmaceutical companies have adjusted their business models to meet the challenges of biotechnology, biopharmaceutical start-ups have experienced problems. more...

  • La chaîne des médicamentsby Joseph Josy Lévy; Catherine Garnier

    Presses de l''niversite du Quebec 2007; US$ 37.50

    Cet ouvrage collectif présente un large tour d'horizon qui met en relief les dimensions des représentations et des usages des médicaments et pointe les enjeux biomédicaux, socioéconomiques, culturels et éthiques qui les accompagnent. more...

  • Venturing into the Bioeconomyby Dr Alexander Styhre; Dr Mats Sundgren

    Palgrave Macmillan 2011; US$ 115.00

    This book reports empirical material from three case studies in the pharmaceutical industry, the biotechnology industry and the domain of academic research. New technoscientific frameworks that have not yet translated into new therapies, in the future, may play a more central role in the late-modern society. more...

  • Pharmaceutical Economics and Policyby Stuart O. Schweitzer

    Oxford University Press 2006; US$ 72.99

    The pharmaceutical industry is praised as a leader in high technology innovation and the creator of products that increase both longevity and quality of life for people throughout the world. Yet the industry is also reviled for its marketing and pricing practices and even its research and development priorities. This book uses the tools of economic... more...

  • Global Health Policy in the Second Obama Termby Stephen J. Morrison

    Center for Strategic & International Studies 2013; US$ 47.50

    U.S. leadership in global health advances core U.S. interests. It fulfills shared humanitarian values by saving and enhancing lives. It strengthens health security against common and emerging threats. And it promotes stability and prosperity in far-flung communities in the developing world who strive for better health and better lives for their families.... more...

  • Pharmaceuticals-Where's the Brand Logic?by Giles David Moss

    CRC Press 2016; US$ 43.95

    Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Lessons and Strategy discusses... more...

  • Principles of Pharmaceutical Marketingby Mickey C. Smith Ph.D.

    Taylor and Francis 2014; US$ 55.06

    Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose... more...

  • Europäisches Pharmamarketingby Michael Müller

    Gabler Verlag 2012; US$ 61.13

    "Europäisches Pharmamarketing" liefert eine fundierte Strukturanalyse der verschiedenen europäischen Regionen, beschreibt den Status quo in der Pharmaindustrie im Umgang mit lokalen Besonderheiten und schildert Best-Practice-Beispiele. Der Leser erfährt, wie er Marketingmix, Vertriebsaktivitäten, strategische Allianzen, Organisationsstruktur und Lobbying... more...